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Business / Economics

American Amnesia

American Amnesia

$28.00
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From the groundbreaking author team behind the bestselling Winner-Take-All Politics, a timely and topical work that examines what's good for American business and what's good for Americans--and why those interests are misaligned.

In Winner-Take-All Politics, Jacob S. Hacker and Paul Pierson explained how political elites have enabled and propelled plutocracy. Now in American Amnesia, they trace the economic and political history of the United States over the last century and show how a viable mixed economy has long been the dominant engine of America's prosperity.

Like every other prospering democracy, the United States developed a mixed economy that channeled the spirit of capitalism into strong growth and healthy social development. In this bargain, government and business were as much partners as rivals. Public investments in education, science, transportation, and technology laid the foundation for broadly based prosperity. Programs of economic security and progressive taxation provided a floor of protection and business focused on the pursuit of profit--and government addressed needs business could not.

The mixed economy was the most important social innovation of the twentieth century. It spread a previously unimaginable level of broad prosperity. It enabled steep increases in education, health, longevity, and economic security. And yet, extraordinarily, it is anathema to many current economic and political elites. And as the advocates of anti-government free market fundamentalist have gained power, they are hell-bent on scrapping the instrument of nearly a century of unprecedented economic and social progress. In American Amnesia, Hacker and Pierson explain how--and why they must be stopped.

American Bar Association Guide to Wills and Estates

American Bar Association Guide to Wills and Estates

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The American Bar Association Guide to Wills & Estates, Fourth Edition, is the user-friendly guide that contains everything you need to know about planning an estate and preparing a will. It is organized in easy-to-follow chapters with sidebars containing tips, checklists, and key information, encouraging you to begin the process quickly and easily.

The ABA Guide to Wills & Estates will help you:
- Determine what to put in an estate plan
- Decide whether to prepare a will, trust, or living trust
- Avoid or reduce estate taxes
- Transfer property without a will with substitutes such as life insurance and joint tenancy
- Understand the benefits of living gifts and life insurance, among many other topics

The Fourth edition features new and updated topics, such as:
- Life-threatening and chronic illnesses
- Incorporating your religious beliefs into your estate plan
- Assisted reproduction and its resulting estate planning implications
- Civil unions and same-sex marriages
- Elder abuse and care
- Information about Roth IRAs in estate plans
- The impact of digital assets on estate planning

American Drive

American Drive

$27.99
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Politicians, voters, executives, and employees all want the answer to one question: How can America compete with cheap foreign labor, and restore skilled, well-paying jobs to our economy? "American Drive" answers that question.

An executive with nearly thirty years in the trenches of the hard-nosed Detroit automobile industry, Richard E. "Dick" Dauch had long dreamed of running his own manufacturing company. From his first job on the plant floor at General Motors to his crucial role in helping to rescue Chrysler from the brink of bankruptcy, Dauch focused passionately, and relentlessly, on quality, productivity, and flexibility in manufacturing. In 1993 he took on the challenge of his life, buying a lagging axle supply and parts business from GM, along with five rusting, unprofitable, union-controlled, near-decrepit plants in the heart of a crime-ridden Detroit and a deteriorating environment in Buffalo, New York.

The newly created "stand-alone" company was named American Axle and Manufacturing. Dauch set out to create a world-class industrial automotive manufacturer. He bought and bulldozed the crack, liquor, and prostitution businesses that surrounded the company and rebuilt the plants. He upward educated, trained, and expanded the skill sets of the workforce, struck tough bargains with unions, and solved massive quality problems that were costing tens of millions every year and undermining customer satisfaction. Within one year of opening the doors, AAM had turned an astounding $66 million in profit.

In "American Drive," Dauch narrates the story of AAM against the backdrop of his nearly fifty years in the auto industry, from its glory days to its decline in the face of foreign competition, government bailouts, battles with unions, and the recent Great Recession. Tough, smart, inspiring, high-energy, and opinionated, Dauch offers memorable lessons on leadership, advanced product technology, communication, negotiation, and making profits in the most difficult times. Dauch's story transcends the auto industry and draws a blueprint for job creation, manufacturing competitiveness, economic growth, and excellence in America.

American Turnaround

American Turnaround

$28.99
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Ed Whitacre is credited with taking over the corporate reins at General Motors (GM) when the automotive manufacturer was on the brink of bankruptcy during 2009 and turned the company around in magnificent fashion. In this business memoir, the native Texan explores his unique management style, business acumen and patriotism.

It was President Obama who reached out to Ed Whitacre to come out of retirement and take over GM in 2009. A down-to-earth, no-nonsense Texas native with a distinctive Texas twang in his voice, Whitacre was reluctant to come out of retirement to work at GM.

But Whitacre is that rare CEO with great charisma and extraordinary management instincts. And when he got to Detroit, he started to whittle down the corporate bureaucracy right away - and got GM back on track in record time.

Before being pulled out of retirement to run GM by Obama, Ed Whitacre had spent his entire corporate career in the telecom business, where he ultimately ended up running AT&T.

Americas Bank

Americas Bank

$29.95
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A tour de force of historical reportage, America's Bank illuminates the tumultuous era and remarkable personalities that spurred the unlikely birth of America's modern central bank, the Federal Reserve. Today, the Fed is the bedrock of the financial landscape, yet the fight to create it was so protracted and divisive that it seems a small miracle that it was ever established.

For nearly a century, America, alone among developed nations, refused to consider any central or organizing agency in its financial system. Americans' mistrust of big government and of big banks--a legacy of the country's Jeffersonian, small-government traditions--was so widespread that modernizing reform was deemed impossible. Each bank was left to stand on its own, with no central reserve or lender of last resort. The real-world consequences of this chaotic and provincial system were frequent financial panics, bank runs, money shortages, and depressions. By the first decade of the twentieth century, it had become plain that the outmoded banking system was ill equipped to finance America's burgeoning industry. But political will for reform was lacking. It took an economic meltdown, a high-level tour of Europe, and--improbably--a conspiratorial effort by vilified captains of Wall Street to overcome popular resistance. Finally, in 1913, Congress conceived a federalist and quintessentially American solution to the conflict that had divided bankers, farmers, populists, and ordinary Americans, and enacted the landmark Federal Reserve Act.

Roger Lowenstein--acclaimed financial journalist and bestselling author of When Genius Failed and The End of Wall Street--tells the drama-laden story of how America created the Federal Reserve, thereby taking its first steps onto the world stage as a global financial power. America's Bank showcases Lowenstein at his very finest: illuminating complex financial and political issues with striking clarity, infusing the debates of our past with all the gripping immediacy of today, and painting unforgettable portraits of Gilded Age bankers, presidents, and politicians.

Lowenstein focuses on the four men at the heart of the struggle to create the Federal Reserve. These were Paul Warburg, a refined, German-born financier, recently relocated to New York, who was horrified by the primitive condition of America's finances; Rhode Island's Nelson W. Aldrich, the reigning power broker in the U.S. Senate and an archetypal Gilded Age legislator; Carter Glass, the ambitious, if then little-known, Virginia congressman who chaired the House Banking Committee at a crucial moment of political transition; and President Woodrow Wilson, the academician-turned-progressive-politician who forced Glass to reconcile his deep-seated differences with bankers and accept the principle (anathema to southern Democrats) of federal control. Weaving together a raucous era in American politics with a storied financial crisis and intrigue at the highest levels of Washington and Wall Street, Lowenstein brings the beginnings of one of the country's most crucial institutions to vivid and unforgettable life. Readers of this gripping historical narrative will wonder whether they're reading about one hundred years ago or the still-seething conflicts that mark our discussions of banking and politics today.

Americas Cheapest Family Gets You Right on the Money

Americas Cheapest Family Gets You Right on the Money

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Do you have too much month at the end of your money? Is your credit card screaming for relief? Are you tired of robbing Peter to pay Paul . . . whoever they are?

Meet Steve and Annette Economides. They've been called cheapskates, thriftaholics, and tightwads, but in these tough economic times, Steve and Annette have managed to feed their family of seven on just $350 per month, pay off their first house in nine years and purchase a second, larger home, buy cars with cash, take wonderful vacations, and put money in savings. Without degrees in finance or six-figure salaries, Steve and Annette have created a comfortable, debt-free life for themselves and their children. In America's Cheapest Family Gets You Right on the Money, they show you how they did it- and how you can do it too.

Steve and Annette share many down-to-earth principles and the simple spending plan that they have used since 1982. They have taught this economizing lifestyle to thousands of people worldwide through seminars and their newsletter, and they include lots of real-life stories to make you feel as if you're having your own private coaching session. Not only will you find solutions to your financial dilemmas, you'll also discover a whole new way of life.

You don't need to be a CPA or a math wizard to learn their revolutionary system, which will teach you:

- hundreds of ways to save money on everyday household expenses, including groceries, clothing, and health care
- how to save in advance for major purchases such as homes, cars, and vacations
- how to stop living paycheck to paycheck
- how to eliminate debt . . . forever!

America's Cheapest Family Gets You Right on the Money puts meeting your financial goals- and living well at the same time- in reach for every family.

Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity

Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity

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The secret to leading growth is your mindset

Snowflake CEO Frank Slootman is one of the tech world's most accomplished executives in enterprise growth, having led Snowflake to the largest software IPO ever after leading ServiceNow and Data Domain to exponential growth and the public market before that. In Amp It Up Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity, he shares his leadership approach for the first time.

Amp It Up delivers an authoritative look at what it takes to transform an organization for maximum growth and scale. Slootman shows that most leaders have significant room to improve their organization's performance without making expensive changes to their talent, structure, or fundamental business model--and they don't need to bring in an army of consultants to do it. What they do need is to align people around what matters and execute with urgency and intensity every day.

Leading for unprecedented growth means declaring war on mediocrity, breaking the status quo, and making conflicted choices daily, all with a relentless focus on the mission. Amp It Up provides the first principles to guide that change, and the tactical advice for organizing a company around them.

Perfect for executives, entrepreneurs, founders, managers, and leaders of all kinds, Amp It Up is a must-read resource for anyone who seeks to unleash the growth potential of a company and scale it to heights they never thought possible.

Amp Up Your Sales

Amp Up Your Sales

$17.95
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Customers today are overloaded with information and overwhelmed by options. The truth is, product value is so high across the competition that any kind of meaningful product differentiation--at least in the customers' eyes--has all but disappeared. Therefore, between not recognizing product differences, combined with not having any time to spare to investigate what they don't know, the difference maker for many decision makers . . . is you!The salesperson who is always responsive and completely focused on value will, more times than not, be the one who will stand out from the crowd and get the sale. Combining leading-edge research with a vast amount of field experience, Amp Up Your Sales will show anyone how to become the trusted sales professional who consistently wins new business. Readers will learn how to: - Maximize the value of their selling- Accelerate responsiveness to build trust and credibility- Earn valuable selling time with customers- Shape the buyer's vision- Integrate persuasive stories into their sales process- Build lasting relationships through follow-up and customer serviceThe bad news is, your customers won't understand and appreciate all the advantages of your product. The good news is, they aren't making the decision based on the product, but on you!
Amplify Your Influence: Transform How You Communicate and Lead

Amplify Your Influence: Transform How You Communicate and Lead

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Wall Street Journal, USA Today, and Publishers Weekly Bestseller


Apply the latest advances in neuroscience to your real-world persuasion and influence strategies for immediate results

In Amplify Your Influence: Transform How You Communicate and Lead, celebrated keynote speaker, trainer and leadership coach Rene Rodriguez delivers an eye-opening roadmap to using applied neuroscience to improve readers' communication ability, critical thinking, cultural awareness, and leadership skills.

Based in the author's proprietary AMPLIFII system and methodologies he has taught to over 100,000 participants around the world, the book offers practical tips, useful frameworks, guided practice, and simple application exercises to help readers create new and lasting behaviors that effect change in their life and work.

Amplify Your Influence shows leaders how to:

  • Leverage various human motivators for positive outcomes and results
  • Frame and communicate their ideas in a way that encourages engagement and gets an active response
  • Intentionally choose a communication style based on their influence objective
  • Perfect for executives, managers, sales professionals, and other business leaders, Amplify Your Influence is required reading for anyone seeking to improve their ability to effect change in the people around them, whether they're in the office, the boardroom, the classroom, or at home.

    An Inquiry Into the Nature and Causes of the Wealth of States

    An Inquiry Into the Nature and Causes of the Wealth of States

    $29.95
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    A passionate, detailed, quantified argument for state-level tax reform

    An Inquiry into the Nature and Causes of the Wealth of States explains why eliminating or lowering tax burdens at the state level leads to economic growth and wealth creation. A passionate argument for tax reform, the book shows that even states with small populations can benefit enormously with the right policies. The authors' detailed exposition evaluates the impact state and local government policies have on a state's relative performance and economic growth overall, backed up with economic data and analysis.

    Facts don't lie. But they do point clearly to the failure of so-called progressive tax schemes designed more to curry favor with selected constituencies than to create an economic system that leads to individual wealth as the reward for hard work and entrepreneurial risk taking. An Inquiry into the Nature and Causes of the Wealth of States is a detailed and critical look at income taxation across the nation, and drills down into an analysis of the economic growth or malaise that results from tax policy. Arguing eloquently that a state cannot tax itself into prosperity, just as the impoverished cannot spend themselves into wealth, the authors point out what many inherently know but often fear to say out loud. The book provides detailed quantitative analysis, and discusses the policy variables that can have enormous effects on the financial well-being of states and individual residents, such as:

  • Personal and corporate income tax rates
  • Total tax burden as a percentage of personal income
  • Estate and inheritance taxes
  • Right-to-work laws
  • An Inquiry into the Nature and Causes of the Wealth of States shows everyone how to evaluate state-level fiscal and economic policies to become more competitive.

    Anderson's Business Law and the Legal Environment, Comprehensive Volume

    Anderson's Business Law and the Legal Environment, Comprehensive Volume

    $398.95
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    Prepare to ace your business law course as the #1 summarized case business law text on the market today helps you grasp key legal concepts and principles. ANDERSON'S BUSINESS LAW & THE LEGAL ENVIRONMENT - COMPREHENSIVE EDITION, 23E reinforces your understanding through applications and examples of real-world dilemmas, issues, and problems. You�ll also find invaluable information and resources to assist you in studying for the CPA exam. Current, comprehensive, easy-to-understand and fascinating to read, ANDERSON�S BUSINESS LAW & THE LEGAL ENVIRONMENT helps you prepare you for class with all of the in-text and online resources you need to succeed in your business law course.
    Android Tablets For Dummies

    Android Tablets For Dummies

    $24.99
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    Get the most out of your Android tablet with this full-color reference

    Whether you are one of the millions who already have an Android tablet, or you are interested in joining the masses with a first-time purchase, this friendly guide is perfect for you! Written by the ultimate For Dummies author Dan Gookin, this funny-but-informative book introduces you to the features of all Android tablets and details the nuances of what makes a tablet more than a smartphone yet different than a computer. You'll discover how to browse the web on your tablet, get organized with a digital calendar, enjoy music and books, use the camera, access social networks, watch video, and more.

  • Helps you choose the right apps for all your interests out of the thousands of apps that are available for the Android platform
  • Covers all Android tablets, from popular favorites like the Kindle Fire HD, NOOK HD, and Google Nexus to devices from other manufacturers like Samsung, Asus, Motorola, and others
  • Walks you through maintenance and common troubleshooting tips
  • Packed with invaluable information on everything from typing and editing text to customizing and personalizing your tablet, Android Tablets For Dummies gets you off the ground running with your Android tablet!

    Angel Investing: The Gust Guide to Making Money and Having Fun Investing in Startups

    Angel Investing: The Gust Guide to Making Money and Having Fun Investing in Startups

    $35.00
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    Achieve annual returns of 25% or more with a well-designed angel portfolio

    Written by David S. Rose, the founder of Gust--the global platform that powers the world of organized professional angel investing--Angel Investing is a comprehensive, entertaining guide that walks readers through every step of the way to becoming a successful angel investor. It is illustrated with stories from among the 90+ companies in which David has invested during a 25 year career as one of the world's most active business angels and includes instructions on how to get started, how to find and evaluate opportunities, and how to pursue and structure investments to maximize your returns.

    From building your reputation as a smart investor, to negotiating fair deals, adding value to your portfolio companies and helping them implement smart exit strategies, David provides both the fundamental strategies and the specific tools you need to take full advantage of this rapidly growing asset class. He details the advantages of joining an angel group, explains how seed and venture funds can help leverage an investor's resources, and reveals how recent regulatory changes and new online platforms are making startup investing accessible to millions of Americans.

    Making money is no longer about sitting back and reading stock listings, David says. It is now about being part owner of an exciting startup that can be fun and financially rewarding. Angel Investing teaches investors how to carefully select and manage investments, establish a long term view, and approach angel investing as a serious part of an alternative asset portfolio while also enjoying being an integral part of an exciting new venture.
    Anti 9 to 5 Guide: Practical Career Advice for Women Who Think Outside the Cube

    Anti 9 to 5 Guide: Practical Career Advice for Women Who Think Outside the Cube

    $14.95
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    Today, lots of women would love to integrate their passion with their career and are seeking advice on how to do just that. Michelle Goodman, a self proclaimed, "wage-slave" has written a fun, reassuring, girlfriend-to-girlfriend guide on identifying your passion, transitioning out of that unfulfilling job, and doing it all in a smart, practical way.

    The Anti 9-to-5 Guide realizes that not every woman wants the corner office, in fact, some women don't want to be in an office at all. Today's women are non-traditionalists, do it yourself sort of girls who want to travel the world, take up knitting, frolic in the land of freelancing but want to do it all without going broke. The Anti 9-to-5 Guide provides readers with the resources you need to have it all and still have a place to sleep.

    Michelle suggests great tips for easing into the life you want. With an entire chapter devoted to pursuing your passion on the side, The Anti 9-to-5 Guide encourages us to tweak our current career path or head down a new one, and ultimately succeed.

    Antifragile

    Antifragile

    $30.00
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    Antifragile is a standalone book in Nassim Nicholas Taleb's landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don't understand. The other books in the series are Fooled by Randomness, The Black Swan, Skin in the Game, and The Bed of Procrustes.

    Nassim Nicholas Taleb, the bestselling author of The Black Swan and one of the foremost thinkers of our time, reveals how to thrive in an uncertain world.

    Just as human bones get stronger when subjected to stress and tension, and rumors or riots intensify when someone tries to repress them, many things in life benefit from stress, disorder, volatility, and turmoil. What Taleb has identified and calls "antifragile" is that category of things that not only gain from chaos but need it in order to survive and flourish.

    In The Black Swan, Taleb showed us that highly improbable and unpredictable events underlie almost everything about our world. In Antifragile, Taleb stands uncertainty on its head, making it desirable, even necessary, and proposes that things be built in an antifragile manner. The antifragile is beyond the resilient or robust. The resilient resists shocks and stays the same; the antifragile gets better and better.

    Furthermore, the antifragile is immune to prediction errors and protected from adverse events. Why is the city-state better than the nation-state, why is debt bad for you, and why is what we call "efficient" not efficient at all? Why do government responses and social policies protect the strong and hurt the weak? Why should you write your resignation letter before even starting on the job? How did the sinking of the Titanic save lives? The book spans innovation by trial and error, life decisions, politics, urban planning, war, personal finance, economic systems, and medicine. And throughout, in addition to the street wisdom of Fat Tony of Brooklyn, the voices and recipes of ancient wisdom, from Roman, Greek, Semitic, and medieval sources, are loud and clear.

    Antifragile is a blueprint for living in a Black Swan world.

    Erudite, witty, and iconoclastic, Taleb's message is revolutionary: The antifragile, and only the antifragile, will make it.

    Praise for Antifragile

    "Ambitious and thought-provoking . . . highly entertaining."--The Economist

    "A bold book explaining how and why we should embrace uncertainty, randomness, and error . . . It may just change our lives."--Newsweek

    Antitrust

    Antitrust

    $18.00
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    NATIONAL BESTSELLER - Antitrust enforcement is one of the most pressing issues facing America today--and Amy Klobuchar, the widely respected senior senator from Minnesota, is leading the charge. This fascinating history of the antitrust movement shows us what led to the present moment and offers achievable solutions to prevent monopolies, promote business competition, and encourage innovation.

    In a world where Google reportedly controls 90 percent of the search engine market and Big Pharma's drug price hikes impact healthcare accessibility, monopolies can hurt consumers and cause marketplace stagnation. Klobuchar--the much-admired former candidate for president of the United States--argues for swift, sweeping reform in economic, legislative, social welfare, and human rights policies, and describes plans, ideas, and legislative proposals designed to strengthen antitrust laws and antitrust enforcement.

    Klobuchar writes of the historic and current fights against monopolies in America, from Standard Oil and the Sherman Anti-Trust Act to the Progressive Era's trust-busters; from the breakup of Ma Bell (formerly the world's biggest company and largest private telephone system) to the pricing monopoly of Big Pharma and the future of the giant tech companies like Facebook, Amazon, and Google.

    She begins with the Gilded Age (1870s-1900), when builders of fortunes and rapacious robber barons such as J. P. Morgan, John Rockefeller, and Cornelius Vanderbilt were reaping vast fortunes as industrialization swept across the American landscape, with the rich getting vastly richer and the poor, poorer. She discusses President Theodore Roosevelt, who, during the Progressive Era (1890s-1920), "busted" the trusts, breaking up monopolies; the Clayton Act of 1914; the Federal Trade Commission Act of 1914; and the Celler-Kefauver Act of 1950, which it strengthened the Clayton Act. She explores today's Big Pharma and its price-gouging; and tech, television, content, and agriculture communities and how a marketplace with few players, or one in which one company dominates distribution, can hurt consumer prices and stifle innovation.

    As the ranking member of the Senate Judiciary Subcommittee on Antitrust, Competition Policy, and Consumer Rights, Klobuchar provides a fascinating exploration of antitrust in America and offers a way forward to protect all Americans from the dangers of curtailed competition, and from vast information gathering, through monopolies.

    Antitrust

    Antitrust

    $32.50
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    NATIONAL BESTSELLER - Antitrust enforcement is one of the most pressing issues facing America today--and Amy Klobuchar, the widely respected senior senator from Minnesota, is leading the charge. This fascinating history of the antitrust movement shows us what led to the present moment and offers achievable solutions to prevent monopolies, promote business competition, and encourage innovation.

    In a world where Google reportedly controls 90 percent of the search engine market and Big Pharma's drug price hikes impact healthcare accessibility, monopolies can hurt consumers and cause marketplace stagnation. Klobuchar--the much-admired former candidate for president of the United States--argues for swift, sweeping reform in economic, legislative, social welfare, and human rights policies, and describes plans, ideas, and legislative proposals designed to strengthen antitrust laws and antitrust enforcement.

    Klobuchar writes of the historic and current fights against monopolies in America, from Standard Oil and the Sherman Anti-Trust Act to the Progressive Era's trust-busters; from the breakup of Ma Bell (formerly the world's biggest company and largest private telephone system) to the pricing monopoly of Big Pharma and the future of the giant tech companies like Facebook, Amazon, and Google.

    She begins with the Gilded Age (1870s-1900), when builders of fortunes and rapacious robber barons such as J. P. Morgan, John Rockefeller, and Cornelius Vanderbilt were reaping vast fortunes as industrialization swept across the American landscape, with the rich getting vastly richer and the poor, poorer. She discusses President Theodore Roosevelt, who, during the Progressive Era (1890s-1920), busted the trusts, breaking up monopolies; the Clayton Act of 1914; the Federal Trade Commission Act of 1914; and the Celler-Kefauver Act of 1950, which it strengthened the Clayton Act. She explores today's Big Pharma and its price-gouging; and tech, television, content, and agriculture communities and how a marketplace with few players, or one in which one company dominates distribution, can hurt consumer prices and stifle innovation.

    As the ranking member of the Senate Judiciary Subcommittee on Antitrust, Competition Policy, and Consumer Rights, Klobuchar provides a fascinating exploration of antitrust in America and offers a way forward to protect all Americans from the dangers of curtailed competition, and from vast information gathering, through monopolies.

    Anything You Want: 40 lessons for a new kind of entrepreneur (2022)

    Anything You Want: 40 lessons for a new kind of entrepreneur (2022)

    $11.99
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    You started a business. But why?


    Entrepreneurs often lose sight of what matters. Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough?


    Derek Sivers accidentally started a business by helping musicians sell their music. It became the largest online seller of independent music with over 150,000 musicians and $100M in sales. After ten years, he sold the company for $22 million and gave all the money to charity.


    In "Anything You Want" he shares 40 powerful lessons, in a book you can read in about an hour. Points include:

  • When you make a company, you make your utopia - your perfect world.
  • Business is not about money. It's about making dreams come true for others and for yourself.
  • Starting with no money is an advantage. You don't need money to start helping people.
  • Your business plan is moot. You don't know what people really want until you launch.
  • Don't pursue business just for your own gain. Only answer the calls for help.
  • By focusing entirely on thrilling your customers - even at an occasional loss - you ultimately profit more, because of the loyalty and word-of-mouth marketing that comes only when you place your customer's needs over your own.

  • The book's most memorable stories are from his horrible mistakes, like why saving ten minutes cost him $3.3 million dollars, and how he was attacked by Steve Jobs.


    "Anything You Want" was first published by Seth Godin in 2011, then by Penguin/Portfolio in 2015. This third edition for 2022 was improved with eight new chapters.


    Its surprisingly humanist approach to business, focusing on generosity and happiness more than profits, has helped thousands of entrepreneurs to re-focus on what matters and find their own path to success.