Art

Includes CD-ROM.

Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book. This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet.

This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. Absolut Sequel is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, "the consumers drink the ads as much as they drink the vodka."

Abstract Expressionism is arguably the most important art movement since the Second World War. Because the images created by such leading figures as Jackson Pollock, Clyfford Still, Willem de Kooning, and Mark Rothko were so extraordinary, it is often thought to have been a revolution in painting only, but its radical spirit also encompassed David Smith's sculpture and Aaron Siskind's photography. With other key artists such as Barnett Newman and Franz Kline, this group was a nucleus united not just against the tensions of American society from the 1930s onward but also in its aim to forge a new visual language.

In this concise account, David Anfam examines the movement in terms of its political implications and cultural context, taking into account a wealth of recent scholarship on the subject and offering fresh insight into the works themselves.

A speech on the radio. A high school literature class. A promise made to a mother.
Activism begins in small ways and in unexpected places. In this inspiring book, over forty activists from Billie Jean King to Bernie Sanders and Angela Davis to Edward Snowden recount the experiences that sparked their journeys and share the beliefs that keep them going. These are citizens who met challenge with action. Their visions for peace, equality, and justice have reshaped American society--from voting to reproductive rights, and from the environment to the economy.

The dawn of American consumerism Prohibition made liquor illegal and all the more fun to drink. Speakeasies, luxury cars, women's liberation, bathtub gin and a booming economy kept the country's mood on the up-and-up. Women sheared off their locks and taped their chests, donning flapper dresses and dancing the Charleston until their legs gave out. Gangsters flourished in big cities and gangster movies flourished in Hollywood. It was the roaring twenties in America: a singular time in history, a lull between two world wars and the last gas before the nation's descent into the Great Depression. Forging the way into the future like a modern streamliner in a sea of antiquity, advertising in the 20s sought to bring avant-garde into the mainstream -- which it did with great success.

A new collection of 48 stunning images inspired by traditional henna. Detach yourself from everyday distractions and unwind with detailed images that will keep you focused and entertained. Images in this book vary from minimal detail to highly detailed, making it perfect for markers, fine tip pens, and color pencils.

The first of two beautifully lavish books created to celebrate the distinctive designs behind the Adventure Time title cards. Combining sketches, works in progress, revisions and final title card art, the book will take readers on a visual guide of the title card development, with quotes from each episode and commentary from the artists - Pendleton Ward, Pat McHale, Nick Jennings, Phil Rynda, and Paul Linsley.

A classic text now in a new edition, George Felton's Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads--from what to say to how to say it.

Part 1, Strategies, operates on the premise that the idea beneath an ad's surface determines its success. This first section shows how to research products, understand consumer behavior, analyze audiences, and navigate marketplace realities, then how to write creative briefs that focus this strategic analysis into specific advertising objectives. Part 2, Executions, explains how to put strategy into play. It discusses the tools at a copywriter's command--creating a distinctive brand voice, telling stories, using language powerfully and originally--as well as the wide variety of media and advertising genres that carry and help shape messages. But great executions are elusive. So Part 3, the Toolbox, gives advice about how to think creatively, then presents an array of problem-solving tools, a series of techniques that advertisers have used repeatedly to produce exceptional work.

In brief, this book shows how to find strong selling ideas and how to express them in fresh, memorable, persuasive ways. The new edition features greatly expanded discussions of guerrilla advertising, interactive advertising, brand voice, storytelling, and the use of social media. Hundreds of ads in full color, both in the book and on an accompanying Web site, demonstrate the best in television, radio, print, and interactive advertising. Advertising: Concept and Copy is the most comprehensive text in its field, combining substantial discussion of both strategy and technique with an emphasis on the craft of writing not found elsewhere. It is truly a writer's copywriting text.

Ads in cyberspace: the best campaigns on the web today This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe's top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you?ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising. The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet. The editor: Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up TASCHEN's digital and media collection with titles such as Animation Now!, Web Design: Best Studios, and TASCHEN's 1000 Favorite Websites..