The dawn of American consumerism Prohibition made liquor illegal and all the more fun to drink. Speakeasies, luxury cars, women's liberation, bathtub gin and a booming economy kept the country's mood on the up-and-up. Women sheared off their locks and taped their chests, donning flapper dresses and dancing the Charleston until their legs gave out. Gangsters flourished in big cities and gangster movies flourished in Hollywood. It was the roaring twenties in America: a singular time in history, a lull between two world wars and the last gas before the nation's descent into the Great Depression. Forging the way into the future like a modern streamliner in a sea of antiquity, advertising in the 20s sought to bring avant-garde into the mainstream -- which it did with great success.
Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.
A new collection of 48 stunning images inspired by traditional henna. Detach yourself from everyday distractions and unwind with detailed images that will keep you focused and entertained. Images in this book vary from minimal detail to highly detailed, making it perfect for markers, fine tip pens, and color pencils.
Adventure Time: The Art of Ooo is the first book to take fans behind the scenes of Finn the Human's and Jake the Dog's adventures in the postapocalyptic, magical land of Ooo. Packed to the seams with concept art and storyboards, this lavishly illustrated tome offers an all-access pass into the Emmy Award-winning show team's creative process. The Art of Ooo traces series creator Pendleton Ward's early influences and work, then reveals how the writers, storyboarders, animators, and voice actors work in tandem to bring this wildly inventive series to life. Fans will pore over early character sketches, as well as background paintings and rare glimpses into the series' show bible. This visual treasure chest is gilded throughout with commentary from all the show's key creative talent. The Art of Ooo is the perfect companion to and celebration of this groundbreaking, award-winning series.
The first of two beautifully lavish books created to celebrate the distinctive designs behind the Adventure Time title cards. Combining sketches, works in progress, revisions and final title card art, the book will take readers on a visual guide of the title card development, with quotes from each episode and commentary from the artists - Pendleton Ward, Pat McHale, Nick Jennings, Phil Rynda, and Paul Linsley.
The author of the "New York Times" bestseller "The Time Traveler's Wife" returns with another evocative "novel in pictures," the much-anticipated follow-up to 2005's "The Three Incestuous Sisters. The Adventuress" follows the dreamlike journey of an alchemist's daughter. After she is kidnapped by a lascivious baron, she turns herself into a moth and flees to the garden of a charming butterfly collector named Napoleon Bonaparte. The story of how the two become lovers, and how their affair ends in tragedy and transcendence, is told through Niffenegger's spare prose and haunting aquatint etchings. With a stunning and distinctive visual style reminiscent of the work of Edward Gorey, this gothic romance packs the emotional heft of the world's great fairy tales. It will delight fans of the author's previous works and enchant an entirely new legion of readers.
A classic text now in a new edition, George Felton's Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads--from what to say to how to say it.
Part 1, Strategies, operates on the premise that the idea beneath an ad's surface determines its success. This first section shows how to research products, understand consumer behavior, analyze audiences, and navigate marketplace realities, then how to write creative briefs that focus this strategic analysis into specific advertising objectives. Part 2, Executions, explains how to put strategy into play. It discusses the tools at a copywriter's command--creating a distinctive brand voice, telling stories, using language powerfully and originally--as well as the wide variety of media and advertising genres that carry and help shape messages. But great executions are elusive. So Part 3, the Toolbox, gives advice about how to think creatively, then presents an array of problem-solving tools, a series of techniques that advertisers have used repeatedly to produce exceptional work.
In brief, this book shows how to find strong selling ideas and how to express them in fresh, memorable, persuasive ways. The new edition features greatly expanded discussions of guerrilla advertising, interactive advertising, brand voice, storytelling, and the use of social media. Hundreds of ads in full color, both in the book and on an accompanying Web site, demonstrate the best in television, radio, print, and interactive advertising. Advertising: Concept and Copy is the most comprehensive text in its field, combining substantial discussion of both strategy and technique with an emphasis on the craft of writing not found elsewhere. It is truly a writer's copywriting text.
As Seen On TV! From Apple to VW, the very best of today's television commercials For anyone interested in inventive commercials, this book covers the best contemporary examples from around the world
The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it's selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact. This book-and-DVD package gathers many of the world's best commercials of recent years, in chapters organized by subjects, such as food & beverage, health & beauty, social & political, technology, and transport. Also included are screenshots, descriptions of each spot, and a credit list.
Over 80 commercials featured in the book are included on the accompanying DVD
The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it's selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact. This book-and-DVD package gathers many of the world's best commercials of recent years, in chapters organized by subjects, such as food & beverage, health & beauty, social & political, technology, and transport. Also included are screenshots, descriptions of each spot, and a credit list.
Over 80 commercials featured in the book are included on the accompanying DVD
Ads in cyberspace: the best campaigns on the web today This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe's top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you?ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising. The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet. The editor: Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up TASCHEN's digital and media collection with titles such as Animation Now!, Web Design: Best Studios, and TASCHEN's 1000 Favorite Websites..
Ideas that sell: today's most effective and original ads The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer's attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of designers in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. Also included are case studies illustrating, for example, how an ad campaign can be made on a small budget or how an advertisement can be adapted for different cultures. This guide is a must-have for advertising students and professionals, graphic designers, and anyone who's interested in the different ways products are advertised around the world.
A glimpse inside the mind and artistic process of a fascinating contemporary cartoonist
Born to working-class parents in a small town in Italy, and reared in Chicago, Ivan Brunetti (b. 1967) was drawn to cartoons and comic strips from an early age. Finding inspiration in Spider-Man and Peanuts, he began crafting his own stories and gradually developed a unique style that he applied to imaginative, sometimes shocking subjects. The dark humor of his graphic novels earned him a cult following, yet his illustrations have had broad appeal. Now recognized as an award-winning cartoonist and illustrator, Brunetti has published his work in the New Yorker, the New York Times Magazine, and McSweeney's, among others.This eye-popping illustrated autobiography by Brunetti traces his artistic trajectory and output, from youthful doodles to his latest cover illustrations and comic strips. Aesthetics: A Memoir unearths a trove of previously unpublished materials, including working drawings, sketches for cartoons, book covers, personal photographs, and items from the artist's collection of toys and handmade objects. In an introductory essay and captions, Brunetti explains--in a voice that is as quirky, smart, and clear as his drawings--his creative process and aesthetic sensibility. This overarching retrospective conveys Brunetti's philosophy of life and cartooning through his keen words and unforgettable images.
""If Leni Riefenstahl had done nothing but visit Africa and bring back her photographs, her place in history would be secure."" -Kevin Brownlow, from the introduction When she was in her early sixties, Leni Riefenstahl began traveling frequently to the African continent, where she has worked on various film and photography projects over the last half century. Her favorite destination was in Sudan, where she lived with and photographed the Nuba tribespeople, learning their language and becoming their friend. The Nuba were a loving and peaceful people who welcomed Riefenstahl as one of their own. Her images of the Nuba, as well as of the Dinka, Shilluk, Masai, and other tribes, are gathered in this monumental book. Riefenstahl remembers her experiences in Africa as the happiest moments in her life. Her beautiful, skilled photographs represent a landmark in the extraordinary career of the 20th century's most unforgettable artistic pioneer. * Interview by Kevin Brownlow * Extensive bibliography and biography section
Part memoir, part meditation, this intimate portfolio is a collection of vivid stories and evocative images that honor this immense and wild land. Through breathtaking illustrations and a well-informed narration, the collection captures an Africa full of color and texture, energy and motion, passion and hope. In addition to sketches drawn while trekking, the book features reproductions of final pieces painted on a variety of materials - bronze, copper, rice paper, silk - and expressed through the ancient art of sumi. Accompanying sidebars reveal facts about the various African animals - lions, leopards, elephants, rhinos, water buffalo, and the like - such as their markings, size, behavior, gestation, life span, predators, defense, and conservation measures being taken to save them.
An exciting addition to White Star's renowned aerial presentation series, this handsome, compact volume takes readers on a memorable trip over Africa, giving them a rare glimpse of its spectacular, diverse landscapes and wildlife. Photojournalist Paolo Novaresio shares with readers his love of Africa in a portfolio of photographs that transports us to a land that remains, in many ways, wild and untamed. He captured unparalleled pictures of animal herds, savannahs, deserts, and deep jungle by using various means of aerial transport, including a montgolfier, a helicopter, and a twin-engine plane. His unique photographic techniques showcase the topography, light, and color of an entire region at a glance. More than 550 color photographs reveal a hidden Africa that readers could never experience without the benefit of these stunning above-ground views. Among the regions and countries photographed are Northern Africa and the Sahara Desert, Central Africa, Tanzania, Niger, Congo, Kenya, Ethiopia, Southern Africa, Botswana, Namibia, Zimbabwe, and South Africa. Armchair safari adventurers and world travelers alike will relish this aerial excursion over Africa.
With examples from every region of the continent, "African Art" demonstrates the wide variety of creative design and describes the social and religious background for each piece.
Aiming to place designs at the reader's fingertips, this collected edition includes motifs - masks, votary figures, fetishes, textile designs and others. It also includes an introduction to the art of each group.
The late 1950s and early 1960s saw a large number of central and sub-Saharan African countries gaining independence, and one of the key ways in which they expressed their newly established national identity was through distinctive architecture. Parliament buildings, stadiums, universities, central banks, convention centers, and other major public buildings and housing projects were built in daring, even heroic designs--markers of the bright future these nations envisioned after independence. African Modernism is the first book to take a close look at the relationship between these cutting-edge architectural projects and the processes of nation building in Ghana, Senegal, Côte d'Ivoire, Kenya, and Zambia. Presenting some seven hudnred color photographs by celebrated photographers Iwan Baan and Alexia Webster and insightful analyses of the interactions of architectural innovation and developing national political and social cultures, African Modernism will be of interest to historians of architecture and Africa alike.