Banner Message
Please note that online availability does not reflect stock in store!
Please contact us via email or phone for immediate stock information.
Art Instruction
A classic text now in a new edition, George Felton's Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads--from what to say to how to say it.
Part 1, Strategies, operates on the premise that the idea beneath an ad's surface determines its success. This first section shows how to research products, understand consumer behavior, analyze audiences, and navigate marketplace realities, then how to write creative briefs that focus this strategic analysis into specific advertising objectives. Part 2, Executions, explains how to put strategy into play. It discusses the tools at a copywriter's command--creating a distinctive brand voice, telling stories, using language powerfully and originally--as well as the wide variety of media and advertising genres that carry and help shape messages. But great executions are elusive. So Part 3, the Toolbox, gives advice about how to think creatively, then presents an array of problem-solving tools, a series of techniques that advertisers have used repeatedly to produce exceptional work.
In brief, this book shows how to find strong selling ideas and how to express them in fresh, memorable, persuasive ways. The new edition features greatly expanded discussions of guerrilla advertising, interactive advertising, brand voice, storytelling, and the use of social media. Hundreds of ads in full color, both in the book and on an accompanying Web site, demonstrate the best in television, radio, print, and interactive advertising. Advertising: Concept and Copy is the most comprehensive text in its field, combining substantial discussion of both strategy and technique with an emphasis on the craft of writing not found elsewhere. It is truly a writer's copywriting text.
As Seen On TV! From Apple to VW, the very best of today's television commercials For anyone interested in inventive commercials, this book covers the best contemporary examples from around the world
The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it's selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact. This book-and-DVD package gathers many of the world's best commercials of recent years, in chapters organized by subjects, such as food & beverage, health & beauty, social & political, technology, and transport. Also included are screenshots, descriptions of each spot, and a credit list.
Over 80 commercials featured in the book are included on the accompanying DVD
The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it's selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact. This book-and-DVD package gathers many of the world's best commercials of recent years, in chapters organized by subjects, such as food & beverage, health & beauty, social & political, technology, and transport. Also included are screenshots, descriptions of each spot, and a credit list.
Over 80 commercials featured in the book are included on the accompanying DVD
Ads in cyberspace: the best campaigns on the web today This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe's top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you?ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising. The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet. The editor: Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up TASCHEN's digital and media collection with titles such as Animation Now!, Web Design: Best Studios, and TASCHEN's 1000 Favorite Websites..
Ideas that sell: today's most effective and original ads The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer's attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of designers in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. Also included are case studies illustrating, for example, how an ad campaign can be made on a small budget or how an advertisement can be adapted for different cultures. This guide is a must-have for advertising students and professionals, graphic designers, and anyone who's interested in the different ways products are advertised around the world.
A glimpse inside the mind and artistic process of a fascinating contemporary cartoonist
Born to working-class parents in a small town in Italy, and reared in Chicago, Ivan Brunetti (b. 1967) was drawn to cartoons and comic strips from an early age. Finding inspiration in Spider-Man and Peanuts, he began crafting his own stories and gradually developed a unique style that he applied to imaginative, sometimes shocking subjects. The dark humor of his graphic novels earned him a cult following, yet his illustrations have had broad appeal. Now recognized as an award-winning cartoonist and illustrator, Brunetti has published his work in the New Yorker, the New York Times Magazine, and McSweeney's, among others.This eye-popping illustrated autobiography by Brunetti traces his artistic trajectory and output, from youthful doodles to his latest cover illustrations and comic strips. Aesthetics: A Memoir unearths a trove of previously unpublished materials, including working drawings, sketches for cartoons, book covers, personal photographs, and items from the artist's collection of toys and handmade objects. In an introductory essay and captions, Brunetti explains--in a voice that is as quirky, smart, and clear as his drawings--his creative process and aesthetic sensibility. This overarching retrospective conveys Brunetti's philosophy of life and cartooning through his keen words and unforgettable images.
""If Leni Riefenstahl had done nothing but visit Africa and bring back her photographs, her place in history would be secure."" -Kevin Brownlow, from the introduction When she was in her early sixties, Leni Riefenstahl began traveling frequently to the African continent, where she has worked on various film and photography projects over the last half century. Her favorite destination was in Sudan, where she lived with and photographed the Nuba tribespeople, learning their language and becoming their friend. The Nuba were a loving and peaceful people who welcomed Riefenstahl as one of their own. Her images of the Nuba, as well as of the Dinka, Shilluk, Masai, and other tribes, are gathered in this monumental book. Riefenstahl remembers her experiences in Africa as the happiest moments in her life. Her beautiful, skilled photographs represent a landmark in the extraordinary career of the 20th century's most unforgettable artistic pioneer. * Interview by Kevin Brownlow * Extensive bibliography and biography section
Part memoir, part meditation, this intimate portfolio is a collection of vivid stories and evocative images that honor this immense and wild land. Through breathtaking illustrations and a well-informed narration, the collection captures an Africa full of color and texture, energy and motion, passion and hope. In addition to sketches drawn while trekking, the book features reproductions of final pieces painted on a variety of materials - bronze, copper, rice paper, silk - and expressed through the ancient art of sumi. Accompanying sidebars reveal facts about the various African animals - lions, leopards, elephants, rhinos, water buffalo, and the like - such as their markings, size, behavior, gestation, life span, predators, defense, and conservation measures being taken to save them.
An exciting addition to White Star's renowned aerial presentation series, this handsome, compact volume takes readers on a memorable trip over Africa, giving them a rare glimpse of its spectacular, diverse landscapes and wildlife. Photojournalist Paolo Novaresio shares with readers his love of Africa in a portfolio of photographs that transports us to a land that remains, in many ways, wild and untamed. He captured unparalleled pictures of animal herds, savannahs, deserts, and deep jungle by using various means of aerial transport, including a montgolfier, a helicopter, and a twin-engine plane. His unique photographic techniques showcase the topography, light, and color of an entire region at a glance. More than 550 color photographs reveal a hidden Africa that readers could never experience without the benefit of these stunning above-ground views. Among the regions and countries photographed are Northern Africa and the Sahara Desert, Central Africa, Tanzania, Niger, Congo, Kenya, Ethiopia, Southern Africa, Botswana, Namibia, Zimbabwe, and South Africa. Armchair safari adventurers and world travelers alike will relish this aerial excursion over Africa.
With examples from every region of the continent, "African Art" demonstrates the wide variety of creative design and describes the social and religious background for each piece.
Aiming to place designs at the reader's fingertips, this collected edition includes motifs - masks, votary figures, fetishes, textile designs and others. It also includes an introduction to the art of each group.
Describes the traditional designs of the Moors, Berbers, Abyssinian Christians and more from jewellery, tattoos, camel bags, rugs and other ornamented objects.
Illustrated with more than 100 color and black-and-white photos, a rich celebration linking the vibrancy of Black identity and expression with mainstream popular culture from the past to the present.
The top memes, movements, and milestone moments dominating today's social media have focused on Beyoncé, Rihanna, Hip-Hop, Usher, Black Enterprise crews, Abbott Elementary's rise, and Oprah's slim down. Driven by Black millennials, these trending topics demonstrate the influence and power of Black artistry and celebrity in American popular culture and around the globe. As Shirley Neal argues, this is more than just a fleeting style. It is a profound display of how pop culture is being used as a conduit for the revival of Black identity, culture, and history.
The impact of Blackness in pop culture has never been as significant as it is today. African-themed searches have grown exponentially, and the surge of interest in Black pop culture crosses generations. Beautifully designed, Afrocentric Style explores the connection between Black identity and mainstream culture, interweaving more than 100 full-color and archival black-and-white photographs with thought-provoking commentary that offers parallels between the top Afrocentric stories that have trended on social media and their historical roots.
Timely and timeless, this stunning anthology educates celebrates, and elevates readers' knowledge about the powerful influence of Afrocentric Style on mainstream pop culture and America's increasingly diverse society.
Since she first came to the attention of the art world nearly ten years ago, Kara Walker has become one of the most important artists of her generation. Championed by the art world for her fearless embrace of challenging subject matter, Walker has created a body of work that looks unflinchingly at racial inequality in the United States. Known for her bold images using the traditional silhouette, Walker upends the genteel, Victorian origins of the medium by graphically portraying scenes from the antebellum South to explore the politics of slavery, race, and gender. Inspired by the tragedy that beset the Gulf Coast after Hurricane Katrina, Walker has created a volume exploring the interconnectedness of the subject of the sea, race, and poverty by juxtaposing examples of her work and historical works from the 19th century. This unique and important book capitalizes on Walker's deftness at graphic and visceral storytelling, affording the reader a deeply intimate experience of the difficult themes the artist explores.
The world was in ruin at the end of World War II: from the Blitz in London to the aftermath of the atomic bomb blasts in Hiroshima and Nagasaki.
A small group of Army soldiers witnessed it all.
They photographed Germany's last push, the Battle of the Bulge, and they rode into Germany to witness unimagined destruction. They documented the Burma Road, which opened Mainland China to supplies, and saw war atrocities as far away as the Philippines.
These soldier photographers are acclaimed for their war photographs, but their work showing the impact of total war has never been compiled in a book.
As towns fell and the result of years of war were being laid bare, the world began to comprehend the impact of the war. Ruined cities were unearthed. The gates of concentration camps were flung open. Former prisoners, captured soldiers, and desperate refugees scoured the landscape for food and shelter.
These GIs used cameras instead of guns, witnessing and capturing the loss and destruction on film. Their work is a remarkable record of pictures that is now housed at the National Archives. The photos they left behind are beautiful and brutal: cemeteries and churches. POWs and DPs. Surrenders and suicides. Liberators and prisoners.
Many of the photos have never before been seen. None have been seen like this--scanned directly from original negatives for this book. Aftershock is a permanent record that shows what these soldiers saw. And it tells the story of these young photographers, whose lives were changed forever because of 1945.
The Art Institute of Chicago, although renowned for its holdings of works by the French Impressionists, also houses a wealth of superb examples by American proponents of this distinctive style. The breadth of the museum's collection of American Impressionism is rich, with a substantial body of paintings and watercolors by Winslow Homer, who is seen today as a precursor to Impressionism, as well as impressive portfolios of work by Americans living in Europe, such as James McNeill Whistler and John Singer Sargent, and the only American who was officially part of the French group, Mary Cassatt. In addition, important paintings and watercolors by notable artists such as Cecilia Beaux, William Merritt Chase, Childe Hassam, George Inness, Mauric Prendergast, and John Twachtman are included, along with handsomely reproduced images by lesser-known artists who worked in the Impressionist vein.
Return to thetear-stained, melodramatic heyday of romance comics in this fantastic anthologyof the genre's best stories, covers, advice columns, and more! In a valentineto a bygone era, perfect for fans of modern love stories, Archie comics, and series like Strangers in Paradise, pop-culture expert Michael Barson celebrates the stories that captivated the Americanimagination during the 1950s and 1960s. Readers of books like From Girls to Grrrlz: A History of Female Comics From Teens to Zines will be captivated by this one-of-a-kind look atfour-color female portrayals, while collectors of the history of Golden Agecomics will be entranced by crucial stories from Fawcett, Marvel, DC, and manymore comics publishing giants. Above all, however, the indelible pathos at theheart of every Agonizing Love story makes Barson'scollection more than a pop-culture artifact; it's also an unforgettable lookinto the heart of true romance.
Since constructing his own studio in 1999, the Chinese artist Ai Weiwei has designed or collaborated with other architects on a wide range of architectural projects. These collaborations were the subject of Ai Weiwei: Art/Architecture, a 2011 exhibition at the Kunsthaus Bregenz in Austria, which this catalogue accompanies. A highlight of this overview is the widely celebrated "Bird's Nest" Beijing National Stadium, a collaboration between Ai and the Swiss architecture firm Herzog & de Meuron that was constructed for the 2008 Olympic Games. Another feature is a new work based on a project titled "Ordos 10" for which Ai invited 100 young architectural firms worldwide to design single-family houses for Ordos City in Inner Mongolia. An essay in the catalogue examines the role of architecture in relation to Ai's political activities, an issue of particular relevance since his arrest and conditional release in 2011.