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Benjamin Van Rooij and Adam Fine, "The Behavioral Code"

 Join Adam Fine and Benjamin Van Rooij at The Book Cellar to discuss their new book, The Behavioral Code.

Benhamin Van Rooij Author Photo  Behavioral Code Book Cover Adam Fine Author Photo

Event is free, but advance registration is required. Please email words@bookcellarinc.com with the subject line "Benjamin Van Rooij" to reserve your spot! Access links will be sent day of, and all start times are for the US Central Standard Time.

About The Behavioral Code: The Behavioral Code looks at how laws impact behavior and highlights how many of the traditional approaches are used in law either don’t work or are counterproductive. Professors Benjamin van Rooij and Adam Fine present the first accessible analysis of behavioral jurisprudence, while will fundamentally alter how we understand the connection between law and human behavior. Drawing on decades of research, the authors reveal the behavioral code: the root causes and hidden forces that drive human behavior and our responses to society’s laws. The book shows how this code affects all of us using illustrative examples like:

  • Park rangers in Arizona’s Petrified Forest who worked with social psychologists to reduce theft—beginning by throwing out “no stealing” signs
  • German walls that “pee back” at public urinators
  • A $2.3 billion legal settlement against Pfizer that revealed how whistleblower protections fail to reduce corporate malfeasance
  • NYC subway ads that reduced manspreading
  • How Richmond, California, reduced gun violence by offering young firearm offenders $1,000 monthly rewards for good behavior

Revelatory and counterintuitive, The Behavioral Code catalyzes the conversation about how the law can effectively improve human conduct and respond to some of our most pressing issues today, from police misconduct to corporate malfeasance.

About Benjamin Van Rooij: Benjamin Van Rooij (b.vanrooij@uva.nl), PhD, is a professor in law and society and the director of research at the School of Law at the University of Amsterdam and the Global Professor of Law at the University of California, Irvine. Findings from his two decades of academic work have been featured in the New York Times, The Hill, NPR, and Huffington Post. His research on law and behavior was awarded a highly competitive and prestigious 2-million-Euro grant by the European Research Council.

About Adam Fine: Adam Fine (adamdfine1@gmail.com), PhD, is an assistant professor of criminology and criminal justice and of law and behavioral sciences at Arizona State University. His award-winning work has been funded by the US Department of Justice and a Visionary Grant from the American Psychological Foundation. His 40-plus publications have routinely appeared in the top journals in psychology and law, developmental psychology, public policy, criminology, and criminal justice.

Event Address: 
4736-38 N Lincoln Ave.
Event Address(State/Province): 
Chicago, IL
Event Location: 
The Book Cellar
Event Address(Country): 
United States
Event Postal Code: 
60625
Event Start Time: 
Thursday, November 18, 2021 - 7:00pm
Event Terms: 
Reading / Signing

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