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American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon

American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon
$34.00
American Still Life erzählt die Geschichte eines Familienunternehmens mit einer 200-jährigen Tradition: Jim Beam. Dieses Unternehmen hat es verstanden, den Herausforderungen der Zeit zu begegnen und sich ständig neu anzupassen - sei es an öffentliche Regulierung, an die geschmacklichen Vorlieben seiner Kunden oder an die harte internationale Konkurrenz. Ausführlich erörtert werden auch Fragen zu Marketing und Markenbildung, Innovation, globaler Präsenz und Wettbewerb, öffentlicher Regulierung, Werbung und Akquisition. Jim Beam ist mit sagenhaften 5,1 Millionen Kisten weltweit der meist verkaufte Bourbon.
ISBN: 
9780471444077
Author: 
Binding: 
Hardcover
Publisher: 
Publication Date: 
August 1, 2003
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